Tufty-over-Time

B&B Italia presents “Tufty-over-Time,” a three-chapter storytelling that celebrates the evolution of design that grows, changes, and continues to inspire the spaces we call home.

In the first chapter, “Grow-over-Time”, Tufty-Time 20 becomes the heart of family life. The iconic modular system transforms into a flexible playground for children to play, imagine, and discover.  This interpretation reflects how design can accompany every stage of life, evolving as families do.

The second chapter, “Style-over-Time”, explores the evolution of design through a dialogue of generations. The mother-daughter duo Louie and Ziyun interpret Tufty-Time 20 through a lens of timeless elegance and modern attitude. Their interpretation mirrors the evolution of an icon: a sofa that remains effortlessly relevant, twenty years on.

In “Comfort-over-Time,” Tufty-Time 20 becomes a space for creating authentic connections and relationships. In this chapter, the couple Xuan and Shiyi explores the serenity of shared moments, where design defines spaces for relaxation and dialogue, and the iconic modular system of Tufty Time 20 remains synonymous with contemporary comfort.